What a little twitter can do

21 Jun

About a year-and-a-half ago someone advised me to start using twitter. I replied that I didn’t need twitter. The other person asked: “What if you need to hire a postdoc, wouldn’t you want to advertise that?” I replied that I am a postdoc and not currently hiring anyone. His reply was: “Make sure to start using twitter long before you need it. If you never speak, people won’t be listening when you have something to say.”

If you know me a little, you’ll understand that “not speaking” is not my thing, so soon after I started using twitter. By now I have sent out 871 tweets and have 233 followers. This week I could see the impact. My review paper that came out a few days ago has received 10-20 times more views than the other abstracts that were published in the same issue of the journal!

Here is a screenshot from the journal website from this morning (I added the red boxes).


My social media “strategy”

I sent out one tweet about the paper:

I also shared the same link on facebook with some more text. Judging by the visitors of this blog, I know that I get about the same amount of traffic from twitter and facebook. The abstract got about 100 views before my tweet was retweeted (once) and my facebook post was shared (also once). Because the other abstracts had only a handful of views by that time, I assume that almost all views were due to my facebook and twitter activity. I have about 400 followers/friends, which means that one in four of these people clicked on the link on Monday. I find that quite impressive!

Of course, clicks on an abstract don’t necessarily translate into people reading my paper, or citing my paper. But then again, the abstract is the first step. Without social media, a paper in a small journal may go almost entirely unnoticed.

See here for the website of the issue (and feel free to add a “view” to my abstract, or to one of the other papers in the issue!)

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